Field notes
Field notes
Guides and kitchen-floor notes on reading food delivery app signals in Malaysia.
Practical notes from reviews across Klang Valley kitchens. These are not product tutorials — they are floor-level questions we keep meeting on engagements.
When accept rates fall after 8pm
Night dips often live in tablet placement and closing cut-offs, not in mysterious app behaviour.
Menu photos that sell dishes you cannot plate
High conversion with high cancels usually means the picture promised a portion the night crew cannot repeat.
Comparing branches without false winners
Multi-outlet groups need shared definitions before they celebrate the branch with the prettiest screenshot.
Rider wait at the door is a kitchen metric
When riders idle at the entrance, partner apps punish you even if the pass felt calm.